Let me guess, you’re getting ready to announce your new business but you don’t know whether or not you need email marketing? YES, GIRL YOU DO. Every business needs an email marketing strategy, full stop. If you’re not building your email lists through website pop-up forms, redirect links, and social pushes that ask people to join your list then you are leaving money on the table.
But, I don’t even know what email marketing is.
Email Marketing is the act of sending emails to potential or current customers to inform them or get them to take an action.
Email lists are basically the digital currency of your brand and though they may seem old and dated, think about how many times you’ve made a splurge purchase after receiving that 40% off coupon code in your email. It’s a thing and you need to join the bandwagon, because email isn’t going anywhere anytime soon annnnnnd it’s the only list you actually own.
Can email marketing even benefit me, though?
An email newsletter is a monthly or bi-monthly email that highlights various areas of your business. It can be extremely beneficial when announcing new products or sales, or pushing an item that isn’t selling as well as you’d like. You can also use your newsletter to highlight additions to your business or website and get engaged with your audience by asking for feedback through reviews, polls, etc. A newsletter is a great way to keep your business at the top of your audience’s mind.
At the very least you should be communicating with your email list twice a month. I really recommend once a week but twice a month is also OK. Just remember to stay consistent no matter what timeline you choose so that you continue to stay in the forefront of your list’s minds.
How do I write these emails?
When writing emails to my audience I start by identifying who the email is going to. Every email isn’t for every person on your list so you want to segment and target your lists. Next, I identify the goal of the email. Are you trying to inform, sell, get feedback or another objective? Once you’ve identified your goal it’s time to include your call to action.
Now there isn’t an exact science to knowing when to send out emails or knowing what the best subject line is. This all boils down to testing, looking at your data, revamping your strategy, and then re-testing until you find what works for your list. Every list is different and you can’t know what will work for your list until you consistently try.
But I do want to point out that it’s important to be sure that every one of your emails isn’t selling something. Your audience does not want to constantly be hassled by you. Get to know them and allow them to get to know you by doing things like updating them and informed. This will ultimately increase their trust in your brand.
Give me the deets on getting started.
Sending emails from a personal account is OK, but people are less likely to take your seriously and your emails might even get accidentally marked as spam. So I suggest setting up a Google Domain email and MailChimp account. MailChimp is free for up to 1000 subscribers and allows you to do things like test subject lines, group your audience by interests and actions, and send triggered emails. These are all important functions of your Email Marketing strategy.